屿YU Cookies (Jewel Changi Airport) at Jewel Changi Airport
Location: 78 Airport Boulevard, #B2-245, Jewel, Singapore Changi Airport, 819666
Jewel Changi Airport
Guilt-free, sugar-conscious Singaporean cookies crafted with natural ingredients at Jewel.
Guilt-free, sugar-conscious Singaporean cookies crafted with natural ingredients at Jewel.
YU Cookies at Jewel Changi Airport is a Singaporean brand dedicated to creating happiness through natural, sugar-conscious cookies. Inspired by the Chinese character for isle, the brand's name reflects its commitment to being a little island of joy amid the bustle of daily life.Every cookie is crafted with care, using quality ingredients and reduced sugar to offer a guilt-free indulgence that does not compromise on flavour. The Jewel B2 store is the brand's first outlet, and it offers a delightful range of flavours, from classic butter and chocolate to inventive local-inspired creations. The cookies are beautifully packaged, making them ideal as gifts or personal treats for the health-conscious traveller.
Let YU Cookies sweeten your journey without the sugar overload. It is indulgence with intention, baked with love right here in Singapore.
Operating Hours
Overall Rating
Based on 13 Google reviews
Mall Ranking
Based on customer ratings
Restaurant Ranking
Based on customer ratings
Negative Reviews
Alexis Sun
Was before flight last week around 930pm, the shop assistant lady is not very willing to host the buyers, answer questions in an unpatient way, and being not interested in introduce more about products. And promo freebies are mostly running out. Good food, but will not visit for next time.
Positive Reviews
Siyu
Tom Yam cookies taste very special. And cute bags.
YJ Gan
Omg those cookies taste so so good! They are buttery and has a hint of the early grey. 🤤 Not too sweet either. A must buy from Changi airport! …
Asia Apparel
Very nice cookies with superb packaging and merchandises as gifts for tourists in Singapore. Thou we also bought occasionally from them as the cookies is really nice.
Zachary Goh
Super tasty cookies with super cute merch!
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Photo Gallery
屿YU Cookies (Jewel Changi Airport)
Christmas Gift Set Display
A festive arrangement of Yu Tarts products on red Christmas-patterned wrapping paper, including a jar of cookies, tins of pandan and caramel pistachio tart, embroidered napkins, coasters, and branded cards.
Yu Karts Store Interior
Interior view of a cookie shop with staff preparing food, product displays on shelves, and decorative wall art featuring cartoon characters and beach scene.
Merchandise Display
A display of various merchandise items, including tote bags with cartoon lion designs, mugs, keychains, and packaged goods arranged in crates on a wooden counter. The background features a white wall adorned with posters and product displays.
Yu Tarts and Cookies Holiday Display
A festive holiday display featuring Yu Tarts and Yu Cookies products arranged on a wooden stand against red Christmas-patterned wrapping paper. Visible items include jars of cookies, tins labeled 'Rich Pandan Pineapple' and 'Sea Salted Caramel Pistachio', and branded packaging with the brand's mascot.
Yu Cookies Product Display
A flat-lay photo showing three boxes of Yu Cookies (black, white, green) stacked on folded fabric napkins with brand tags. A potted plant sits beside them against a curtain backdrop.
YU Cookies Display Board
A promotional display board showcasing YU Cookies, featuring three categories: Best Sellers (Tangerine Pu-Erh Tea, Earl Grey Yuan Yang, Delicate Lychee Rose, Sea Salted Caramel Pistachio), Signature (Crunchy Choco Hazelnut, Matcha White Chocolate, Jasmine Green Tea, Cocoa Malt Cashew), and Festive CNY Collection (Buttery Coffee Macadamia, Rich Pandan Pineapple, Toasty Kaya Peanut, Nyonya Sambal Chicken Baklava). The sign highlights that cookies are made in Singapore with no preservatives or pork/lard.
Yu Cookies Store Interior
Interior view of Yu Cookies shop featuring a wooden counter with product displays, promotional posters, and digital screens advertising popular flavors and free Merlion bags.
Yu! Cookies & Tarts Store Interior Display
Interior view of a Yu! Cookies & Tarts store showing product displays and promotional materials. A wooden shelf holds two drawstring bags (pink striped and beige) with floral designs. Behind them, posters advertise 'Why Yu? (#2) Cookies?' highlighting low sugar technology and limited edition tote bags. In the foreground, an A-frame sign features a cartoon lion holding a tart, reading 'Samples around the corner' in English and Chinese ('试吃在转角'). To the left, another poster promotes free unlimited upgrades for limited edition items. The background includes white subway-tiled walls and glass display cases.
Yu Cookies Product Display
A flat-lay photo of Yu Cookies products, including jars and tins of Cheesecake Pineapple Tarts, Rich Pandan Pineapple, and Sea Salted Caramel Pistachio cookies. A white plate holds samples of these treats. Surrounding items include branded bags, a yellow striped card with a cartoon character, and a green fridge magnet.
Isle of Yum Cookies Tin
A hand holding a lime green square tin box with white label featuring stylized 'YUM' logo and text 'COOKIES', 'Isle of Yum', and slogan 'Unleash Your Guilt-Free Cravings'. Background shows dark interior space, possibly airplane seat or car.
Chocolate Shop Interior with Gift Bag
A light green ribbed drawstring bag featuring an embroidered cat design sits on a wooden counter in front of a chocolate display board showing various flavors like Hazelnut, Butterry Coffee Macadamia, Sea Salted Caramel Pistachio, Matcha White Chocolate, Jasmine Green Tea, Purple Sweet Potato, Banana Crisp, Peppermint, and Earl Grey.
Christmas Gift Set Display
A festive arrangement of Yu Cookies products and merchandise on a red Christmas-patterned tablecloth. Items include two tote bags (one cream with holly, one blue with a tree), boxes of Rich Pandan Pineapple and Sea Salted Caramel Pistachio cookies, framed cookie samples, a small card featuring the 'yu-tarts' logo, and a clear box containing holiday-themed charms or trinkets.
Yu Cookies Store Interior
Interior view of Yu Cookies store showing product display, promotional posters, and signage.
Yu Cookies Product Display
A retail display of Yu Cookies merchandise, featuring colorful drawstring bags in orange, white, and pink patterns, stacked on top of green and red boxes labeled with cookie flavors like Matcha White Chocolate and Syrupa Simba Chicken Baked. Below are silver tins containing cookies such as Matcha W Choc and Crispy Choco Hazelnut. A sign indicates expedite delivery for $15.
Yu Cookies Store Interior
Interior view of Yu Cookies shop showing staff behind counter, product displays including packaged cookies and gift bags, promotional signage advertising free Merlion bag upgrade with tin purchase, and exquisite SG souvenirs display.
Yu Cookies Store Interior
Interior view of a Yu Cookies shop featuring product displays, promotional signage, and merchandise on shelves.
Exquisite SG Souvenirs
A display of packaged food items and branded merchandise, including a box of Yu Cookies, a jar of yellow candies, a purple drawstring bag, and a tote bag with a cartoon character.
Yu Cookies Display
A display of Yu Cookies products, including colorful drawstring bags and metal tins labeled with cookie flavors like 'Toasty Rava Pecan', 'Purple Sweet Potato & Black Sesame', and 'Mango Watermelon'. A person is browsing the items in a well-lit indoor setting.
Yu Tarts Pineapple Tart Gift Set
Product advertisement featuring Yuzu Pineapple Tarts and Salted Egg Pineapple Tarts in glass jars with yellow labels, packaged in canvas tote bags. Includes price details ($22.90 for 20 pieces) and promotional text about free mini canvas bag gifts.
Earl Grey Yuan Yang Tea Tin
A hand holding a square green tin of Earl Grey Yuan Yang tea. The label features 'Premium Tastes' at the top with a map graphic, followed by the product name in bold serif font. Below is an illustration and text stating 'Patented technology for blood sugar management'. Background shows dark furniture and blue fabric.
Merchandise Catalog
A printed merchandise catalog featuring various items like magnets, keychains, drinkware, bags, and accessories with prices listed in both English and Chinese.
Yu Coffee Shop Interior Display
A display shelf in a coffee shop featuring packaged Yu Coffee products, gift bags, and promotional posters. A sign indicates 'Samples Available'. Background shows interior mall architecture with food court signage.
Yu Coffee Shop Interior Display
Interior shot of a Yu Coffee shop counter area featuring promotional materials and merchandise. A white tiled wall serves as the background. On display are two reusable eco bags (one green, one blue) with cartoon designs. Below them is a sign advertising a free upgrade to a Merlion Mini Eco Bag when buying tin cookies at Jewel Changi Airport. To the right stands a sample box labeled 'Cookies & Tarts' with an illustration of a character holding a tart. In front, there's a wooden stand displaying three packaged cookie tins with cute animal illustrations. Stacks of green tea boxes are visible on the left side.
Merchandise Collection Display
A grid of eight merchandise items featuring a cartoon mermaid and monkey character, including fridge magnets, tote bags, coffee cups, charms, keychains, and phone lanyards with prices ranging from $3.9 to $15.9.
Yum Cookies Product Display
Three tins of Yum Cookies (green, white, black) with matching trays of cookies in front on a dark surface.
Mermaid King Sticker Card
A hand holds a packaged sticker featuring a cartoon mer-king with a crown, yellow tie, and green tail. The card reads 'yu. xarts' and 'Made in Singapore', decorated with small fruit and flower illustrations.
Jasmine Green Tea Cookies Tin
A lime green metal tin with a white label reading 'Jasmine Green Tea Cookies', ingredients, net weight (130 g), and best before date (30 Jun 2026). Partially visible adjacent is a rose-gold tin with a black silhouette design.
Merchandise Display
A retail display featuring tote bags, plush keychains, and small packaged goods arranged on shelves and hanging racks inside a store.
Yu Cookies Store Interior
Interior view of Yu Cookies shop with customers at the counter. Digital screens display promotions and souvenirs. Visible products include packaged cookies, tea boxes, and branded merchandise. Staff member partially visible behind counter.
Cookies Shop Interior Display
A hand holds a light green paper bag with 'COOKIES' and 'Guilt-Free Cravings' printed on it. In the background, there are shelves displaying various packaged goods including red and cream-colored drawstring bags with cartoon characters. A signboard to the right shows an illustration of a monkey character next to text reading 'SAMPLE around the'. The setting appears to be inside a retail store or cafe with wooden shelving units.
Delicate Lychee Rose Cookies Tin
A square, rose-gold metallic tin box containing cookies, placed on white foam packaging material. The label reads 'Delicate Lychee Rose Cookies' with ingredients including wheat flour, butter, sugar, lychee, rose petals, ammonium bicarbonate, lychee flavour, aurora food berry extract. Weight is 130g, best before date: 31 July 2026. Brand name 'Fenier' embossed at bottom right corner.
Yu Cookies Shop Interior
Interior view of a Yu Cookies shop with staff serving customers, product displays, and signage indicating samples around the corner.
Exclusive Bulk Offer Ad
A digital display screen showing a promotional advertisement with '10% OFF on any 7 items' and images of merchandise including tote bags, jars, and tarts. Text includes Chinese characters promoting bulk offers and mentions exclusions like gift sets.
Pineapple Tarts Display
A display of pineapple tarts in glass jars, with promotional posters and branded tote bags.
Isle of Yum Cookies Tin
A square copper-colored tin box with a white label featuring the stylized 'Yum' logo and Chinese characters, along with the text 'COOKIES', 'Isle of Yum', and 'Unleash Your Guilt-Free Cravings'. The tin rests on a textured white surface.
Christmas Merchandise Display
A collection of Christmas-themed merchandise including a tote bag with embroidered holly, a blue pouch with a Christmas tree design, keychains featuring cartoon characters, and a fridge magnet set.
Yum Cookies Tins
Two metal tins of cookies are shown on a white textured surface. The left tin is lime green with the label 'YUM COOKIES' and text 'Isle of Yum, Unleash Your Guilt-Free Cravings'. The right tin is rose gold with similar branding partially visible.
Yum Cookies Tea and Snack Set
A flat-lay photo of four tea tins (Tangerine Pu-Er-Tea, Buttery Coffee Macadamia, Purple Sweet Potato & Black Sesame) arranged on a patterned cloth with a white divided plate holding three types of cookies: dark chocolate swirls, oatmeal-style biscuits, and purple heart-shaped sweets.
Yu.tarts by YU Cookies Packaging Display
Two cream-colored product boxes labeled 'yu.tarts by YU Cookies' are placed side-by-side on a white surface with red-and-white checkered fabric in the background. Each box features a clear window showing tart contents; one appears to contain a dark pastry, while the other shows a lighter pastry with yellow stripes. Above the boxes, two small figurines resembling reindeer heads with antlers and festive hats are visible.
Guilt Free Cookies
A menu showcasing various guilt-free cookie options, including Crunchy Choco Hazelnut, Buttery Coffee Macadamia, Sea Salted Caramel Pistachio, Thai Tom Yum, Purple Sweet Potato & Black Sesame, Cinnamon Banana Crisp, Peppermint Mocha Chocolate, Matcha White Chocolate, Jasmine Green Tea, Tangerine Pu-Erh Tea, Earl Grey Yuan Yang, Rich Sunshine Pineapple, and Delicate Lychee Rose cookies.
Yum Cookies Bag
A hand holding a light green paper bag with the logo 'Yum COOKIES' and text 'Guilt-Free Cookies from Singapore'. The background shows an indoor retail environment, likely a store or mall, with shelves of products visible.
Christmas Gift Set Display
A festive display of Yu Tarts branded products, including jars of cookies, boxes of caramel popcorn, and embroidered socks, arranged on a red Christmas-patterned tablecloth.
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