Bite into Singapore's first mochi doughnuts at SugarBelly in Jewel Changi Airport.
SugarBelly at Jewel Changi Airport is Singapore's first mochi doughnut store, offering a uniquely chewy, pillowy take on the classic doughnut that has captivated dessert lovers across the island. Made with a rice flour-based mochi dough, SugarBelly's doughnuts are eggless and preservative-free, delivering a distinctively soft, slightly bouncy texture that sets them apart from traditional yeast or cake doughnuts.
Available in a rotating range of flavours from classic glazed and chocolate to matcha, yuzu, and seasonal specials, each doughnut is as visually appealing as it is delicious. The Jewel B2 outlet is compact and takeaway-focused, ideal for grabbing a box of doughnuts to enjoy while exploring the mall or to bring on board as a sweet in-flight treat. SugarBelly has built a loyal following for its commitment to quality ingredients and creative flavour combinations, and the doughnuts are made fresh throughout the day.
The brand also offers mochi bite-sized versions for those wanting a smaller indulgence. For a uniquely Singaporean twist on a global dessert trend, SugarBelly at Jewel delivers mochi doughnut magic in every bite.
donut and matcha is rlly good but i made a wasted trip today bc it's not opened but why does google and the ig page says she's opened alr?????? waste my time! if the owner or staff is reading this, pls update ur opening time accurately, thank you
Jessica Aulia
Overpriced doughnuts that look better than they taste 🤑 They claim the doughnuts are freshly made, but it feels like they’re pre-made and only dipped in glaze/icing with toppings added when you order. They’re okay, but not great—especially …
Positive Reviews
Becca T
Was skeptical about a matcha on tap but it was so good 😍 and sufficiently gao. I'm a convert haha. Also tried the cinamon mochi donut - pricey at $6 a donut but it was pretty good too …
Jessica Chew
Succumbed to try this post dinner after a friend recommended...and it was really good. The tap simply made a difference that the iced matcha latte was thick, smooth and creamy. Love it!
Kelly Tay
Stumbled upon Sugar Belly and I'm so glad I did!The service was warm and helpful in helping me choose. I went for a tanghulu donut and a cold matcha. The donut was good—fresh and unique clearly made with care. The matcha was the perfect …
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Photo Gallery
SugarBelly
Dessert Display with Dubai Kunafa Chocolate and Lotus Biscoff
A close-up view of a dessert display featuring various pastries, including 'Dubai Kunafa Chocolate' and 'Lotus Biscoff', illuminated by small spotlights on a modern stand.
Sugarbellyss Mochi Donut Box
A box of three mochi donuts from Sugarbellyss, Singapore's first specialty mochi donut shop. The box features a playful design with thumbs-up illustrations and the brand name prominently displayed. Inside, there are two green matcha-flavored donuts topped with yellow sprinkles and white drizzle, and one chocolate-covered donut with a KitKat bar on top.
Sugarbelly Donut Display
A pink frosted donut ring with colorful sprinkles is displayed on a stick in the foreground. Behind it, stacked boxes of Sugarbelly donuts are visible, including 'Singapore's 1st Specialty Mochi Donut' and 'Crispy Outside Soft Inside'. The setting appears to be inside a shop or food stall.
Christmas-themed food display with donuts and train set
A festive tabletop display featuring a decorated Christmas tree surrounded by toy trains on tracks. Several colorful, ring-shaped pastries (possibly donuts or waffles) are arranged on dark circular platforms under spotlights. Small figurines like Santa and reindeer add to the holiday theme.
Christmas Display at Matcha Store
A festive display featuring a small decorated Christmas tree surrounded by various food items on black circular plates, including 'Fruity Popcorn', 'Minty Flavour of the Month', and others. A person wearing a pink shirt with 'THAT TOUGH' is visible in the background near kitchen equipment.
Sugar Belly Store Interior Display
Interior shot of a Sugar Belly store featuring pink branded boxes stacked on display shelves, large donut-shaped props in foreground, staff members working behind counters, digital clock showing 172, and hanging signage with brand logo.
Sugarbelly Box
A pink Sugarbelly branded box with cartoon characters and text, placed on a speckled countertop.
Match-a Drink Display
A green matcha drink with a scoop of ice cream on top, placed in front of a sign that reads 'Thank you for your kind patience' and 'Freshly Made to Order'. The cup has a sticker saying 'Your perfect Match-a is here' from Sugarbelly.
Sugar Belly Drink and Pastry
A close-up shot of a green matcha-style drink in a plastic cup with a black straw, placed next to a glazed ring-shaped pastry wrapped in brown paper on a white marble countertop. A pink sticker with the brand name 'SUGAR BELLY' is attached to the cup. In the background, partially visible people are seated at another table near a curved wall.
Match-flavored Drink with Spoonful
A close-up of a green, creamy drink in a clear plastic cup with a pink heart-shaped sticker reading 'YOUR PERFECT Match-a IS HERE'. A wooden spoon lifts a scoop of the thick, textured green substance from the cup. The background is neutral and out of focus.
Matcha on Tap Display
A food stall interior showing a staff member behind the counter with 'Singapore's 1st Matcha On Tap' signage. Three taps display drink options including Strawberry and Matcha, with visible labels and pricing details.
Sugarbelly Donut Box
Open pink box from Sugarbelly, Singapore's specialty mochi donut shop. Contains three types of donuts: chocolate-covered with KitKat bar, colorful cereal-topped ring, and brown sugar glazed with KitKat pieces. Box says 'A hole lot of treats here' and 'Best eaten fresh'. Background shows table with other items.
Beverage with Crumble Topping
A hand holds a white paper cup containing a dark beverage topped with crumbled brown sugar or cookie crumbs. A white plastic spoon rests inside the cup. The background shows a tiled floor and part of a marble table.
Sugar Belly Mochi Donut Counter
Interior view of a food stall featuring Sugar Belly branding, including animated characters and product displays. A counter showcases mochi donuts with festive decorations, while digital screens display menu items like 'Sugarcane' and 'Milk Bun'. Staff are visible in the background kitchen area.
Doughnut Display
A display of assorted doughnuts on a curved counter with small lights illuminating each item. Boxes labeled '191' and 'Sugardol' are stacked in the background, along with staff behind a counter.
Donut Display with Labels and Miniature Train
A close-up view of a donut display featuring various colorful donuts on dark circular platforms, each labeled with names like 'Fruit Punch Donut', 'Mystery Flavor of the Month', 'Nyan Cat Chocolate', and 'Lotus Biscoff'. A miniature train track runs alongside the display, illuminated by small lights. In the background, there are stacked boxes with text visible.
Sugarbelly Donut Boxes and Pastries
A stack of Sugarbelly branded boxes, pink and blue designs with 'Singapore's 1st' text, alongside two pink frosted donuts with sprinkles.
Sugarbelly Donut Box
A pink box from Sugarbelly, Singapore's No.1 Specialty Mock Donuts, containing three compartments with different donut flavors. The left compartment has glazed donuts with biscuit pieces, the middle has sprinkled donuts with a pink stick, and the right has chocolate-covered donuts with KitKat bars.
Donut Shop Counter
Interior view of a donut shop counter with a sign stating 'On Break will be back at 7:10'. Visible items include stacked boxes, a payment terminal, and promotional posters featuring mochi donuts.
Matcha Strawberry Drink Dispensing
A close-up of a green matcha strawberry drink being dispensed from a machine at a shop counter. The dispenser features branding for 'Niko Neko Matcha' and 'Sugar Belly'. A cup with the same branding is positioned below, catching the flowing liquid. In the background, staff members are visible behind the counter in what appears to be a modern retail food environment.
Matcha Drink with Sugar Belly Sticker
A close-up of a green matcha-based drink in a clear plastic cup, placed on a pink countertop. The cup has a decorative sticker featuring a cartoon character and the text 'SUGAR BELLY'. In the background, there is a blurred view of a kitchen area with stainless steel equipment and a person wearing an apron.
Matcha Drink at Sugarbells
A hand holds a clear plastic cup with green matcha drink, branded 'Sugarbells' and featuring cartoon character design. Background shows store interior with pink decor, stacked boxes, and kitchen equipment.
Sugar Belly Drink on Escalator
A hand holds a plastic cup of green-colored beverage with ice, branded 'SUGAR BELLY' in pink and blue lettering. The drink is wrapped around the cup with a matching sleeve featuring cartoon characters. A black straw protrudes from the lid. In the background, an escalator with metal railings and steps is visible, along with blurred figures standing nearby.
Mochi Donut Display
A close-up view of a mochi donut display at a food stall or shop counter. The display features several types of mochi donuts, each labeled with its name and price. A staff member is visible in the background, attending to the counter. The sign 'MOCHI DONUT' is prominently displayed on the front of the counter.
Matcha Strawberry Drink at a Cafe Counter
A close-up view of a green matcha-flavored drink in a clear plastic cup with a lid, placed on a light pink counter. The cup has a decorative sleeve featuring cartoon characters and the text 'SUGAR BELLY'. Behind it are two beverage dispensers labeled 'MATCHA' and 'MATCHA Strawberry', both branded with 'Mino Mino'. A handwritten sign indicates a new blend called 'MINO'. In the background, there is a glimpse into the cafe interior showing stainless steel equipment and blue patterned walls.
Dubai Kunafa Chocolate Dessert Display
A close-up of a dessert labeled 'DUBAI KUNAFa CHOCOLATE' on a dark blue textured surface. The pastry is topped with yellow crumbled kunafa and chocolate drizzle. A pink sign in the background reads 'Singapore's'. Another golden-brown pastry is partially visible to the left.
Sugar Belly Drink
A hand holding a green iced beverage in a clear plastic cup with a pink and white branded sleeve featuring the Sugar Belly logo. In the background, there is a digital menu board displaying various items, including what appears to be a 'Milk Tea' option. To the right, there are pink donuts on display. The setting looks like an indoor food court or mall.
Sugarbellyssg Donuts Box
A close-up of a white cardboard box containing assorted donuts. The top compartment holds green pistachio-glazed donuts with white drizzle and chopped nuts. Below, chocolate-covered donuts are visible alongside a KitKat bar. The box features branding including 'Singapore's #1 Specialty Nookie Donut', '@sugarbellyssg', and text stating 'A hole lot of treats here :)'. The side panel reads 'BEST LIGHT CHEW INSIDE'.
Sugarbellies Dessert Box
A pink open box from Sugarbellies, Singapore's specialty donut shop, containing assorted desserts including chocolate-covered donuts with nuts and a biscuit-shaped pastry.
Sugar Belly Drink
A hand holding a green layered drink in a clear plastic cup with a black straw and a pink Sugar Belly sticker featuring a cartoon character waving.
Donut Preparation
A close-up view of a person in black gloves drizzling white icing over green-topped donuts on a wire rack. The donuts are sprinkled with crushed nuts or seeds. A blue sign with pink cursive text is partially visible at the bottom, though the full name is obscured.
Matcha Strawberry Drink Dispenser
A close-up of a beverage dispenser at a shop, pouring green matcha into a clear plastic cup labeled 'Your Matcha Strawberry'. The dispenser has two taps with signs indicating 'Matcha' and 'Matcha Strawberry', both priced at $6.50. A container of ice cream is visible in the background.
Matcha drink with Sugar Belly sticker
A close-up of a green matcha beverage in a clear plastic cup with a pink 'Sugar Belly' sticker featuring a cartoon character. The cup sits on a white table, with a tree and water feature visible in the background. A bag labeled 'TOAST BOX' is partially visible to the left.
Singapore's Sugar Belly Donut Display
A close-up of a donut display featuring four flavors: Lotus Biscoff, Sakura Strawberry, Cinnamon, and another unlabelled yellow donut. The backdrop includes branded signage reading 'Singapore's Speciality Mochi Donuts' with playful illustrations.
Sugarbellies Donuts Box
A pink box containing three decorated donuts with colorful toppings and sprinkles, branded with Sugarbellies logo.
Matcha Dessert with Ice Cream Topping
A close-up of a hand using tongs to place a scoop of vanilla ice cream onto a cup of green matcha drink. The cup has a pink label with cartoon characters and Thai text. In the background, there is a large container filled with layers of cream and crumbled cookies.
Sugar Belly Matcha Shop Interior
Interior view of a food stall featuring digital screens displaying 'Self-Serve MATCHA ON TAP' and a cartoon logo. Staff are visible behind the counter, with equipment like toasters and drink dispensers in use. A red digital clock shows '5:16'. Marketing materials include branded cups and promotional posters on the counter.
Sugarbell Donut Box
A close-up of a pink donut box from Sugarbell, Singapore's first specialty mochi donut shop. The box contains two types of donuts: plain sugar-coated ring-shaped donuts and glazed donuts with colorful sprinkles and a pink stick. The box features branding including 'Sugarbell' and 'Best in Town'.
Sugar Belly Drinks in Mall
Two hands holding Sugar Belly branded cups with green and layered drinks, set against a mall interior background with plants and blurred storefronts.
Mochi Onut Counter Display
Interior shot of a food stall featuring a blue counter with 'MOCHI ONUT' branding and large donut-shaped decorations. Above, digital screens display menu items like 'MOULDS', 'BBQ', and 'DUBAI BELLY'. A small Christmas tree sits on the counter. The background shows kitchen equipment and other stalls in a mall setting.
Sugar Belly Donut Display
A vibrant display of pink frosted donuts with colorful sprinkles arranged in a circular pattern on a counter. Behind the display, stacks of blue boxes labeled 'SUGAR BELLY' are visible. Staff members in matching uniforms work at the counter. In the background, a brightly lit store entrance with signage reading '趁赞甜品 CHOW ZAN DESSERT' is visible. A sign on the display reads 'DO NOT TOUCH'. The scene appears to be inside a shopping mall or food court.
Matcha Donut and Drink
A green matcha-frosted donut with pink sprinkles sits in a cardboard box lined with branded paper featuring cartoon characters. Behind it is an iced drink in a clear plastic cup with a black straw, wrapped in a pink sleeve that reads 'SUGAR BELLY' alongside a cartoon mascot waving.
Matcha Drink in Mall
A hand holds a green matcha drink with 'Sugar Belly' logo, inside a shopping mall. Background shows store signs and advertisements.
Sugarbelly Donut Display
A close-up view of a large, pink-frosted donut skewer with rainbow sprinkles in the foreground. Behind it are stacked boxes of 'SUGARBELLY' branded donuts and other merchandise on display shelves inside a store.