Rich & Good Cake Shop (Jewel Changi Airport) at Jewel Changi Airport
Location: 78 Airport Blvd., #01-232 Jewel Singapore Changi Airport, Singapore 819666
Floor 1 · Jewel Changi Airport
Heritage Singapore cake shop at Jewel famed for its Swiss rolls and home-baked goodness since 1949.
Heritage Singapore cake shop at Jewel famed for its Swiss rolls and home-baked goodness since 1949.
Rich & Good Cake Shop is a beloved Singapore institution that has been bringing home-baked goodness to the island since the 1940s. Its Jewel Changi Airport outlet on Level 1 carries on the tradition of simple, honest baking that has earned the brand a loyal following across generations.The shop is best known for its Swiss rolls — soft, pillowy sponge cakes swirled with generous fillings in flavours such as durian, kaya, pandan, and chocolate — each one a masterclass in unpretentious, delicious baking. Beyond the signature Swiss rolls, the shop offers a range of whole cakes, slice cakes, and traditional local kueh that celebrate Singapore's multicultural baking heritage. The durian cake, in particular, has achieved near-iconic status among durian lovers, while the pandan and kaya varieties offer a taste of local flavour that makes for a uniquely Singaporean edible souvenir. The compact takeaway-focused format at Jewel makes it easy to pick up a treat for the flight or a gift for those back home.
Rich & Good at Jewel is where nostalgia meets the convenience of modern airport dining. It is a sweet, storied taste of Singapore worth carrying on board.
Operating Hours
Overall Rating
Based on 514 Google reviews
Mall Ranking
Based on customer ratings
Retail Ranking
Based on customer ratings
Negative Reviews
J Loh
I've bought your pandan rolls a thousand times, 80% of them were from this outlet. Always satisfied. A word of advice: garlic and kaya DO NOT go well. Don't try that fusion bs on your signature cake. The pandan roll that I bought on 8 Dec 2025 (Monday) was thoroughly infused with garlic, I even found a yellowish brown garnish inside. How..? Please tell your cooks to keep it together, it gets pretty disgusting when you imagine what actually happened. **chef chewing on chicken rice and stirring a pot of kaya, shouts out to his partner and a piece of his lunch is shared with the masses**
Positive Reviews
Tian Kwee Lau
Usually long Q but tonight special at 845pm no Q so took the chance to buy 1 Pandan chesse and durian swiss roll. Just tried the Pandan and the swiss roll was soft and Pandan …
Trotting Horse
There’s usually a long queue and so never bought it to try until the day when I spotted just a few people in line. Bought the box of mini rolls at $20 to try different flavours. The cake texture is light and yet satisfying. Coupled with …
nads
Came here to get our swiss roll fix with my partner and friends on 2-Dec Appreciate the staff for going above and beyond for us in her service that day. …
Jo S
Known for their Swiss rolls, which are soft, slightly sweet and fluffy. It's made at another venue and transported here for sale. 12 SGD for a full roll, 6.5 for half a roll for some flavours. Do expect long queues. It's nice, but if I need …
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Photo Gallery
Rich & Good Cake Shop (Jewel Changi Airport)
Red Velvet Roll Cake
A close-up of a sliced red velvet roll cake with white cream filling, resting on crinkled aluminum foil.
Swiss Roll Cake Slice
A close-up photo of a hand holding a partially eaten slice of Swiss roll cake, showing the spiral layers of sponge and cream filling. The background is blurred but appears to be an indoor setting with furniture.
Dessert Roll Cake
A hand holding a white plate with two halves of a rolled cake, revealing layers of cream and yellow filling inside.
Red Velvet Roll Cake
A close-up of a red velvet roll cake with white cream filling, resting on crinkled white paper.
Chocolate Cake Roll
A chocolate cake roll placed on a crinkled plastic wrap, with crumbs scattered around it. In the background, there is a blurred box or packaging.
Roll Cake Display
Close-up of three rolled cakes on a display stand, labeled with flavor names including Strawberry and Mango.
Rich & Good Cake Shop Interior View
Interior of Rich & Good Cake Shop showing customers at the counter, illuminated signage above entrance, digital display on left wall, and exit-only sign near right wall.
Rich & Good Cake Shop Interior View
A view inside a brightly lit shop with customers walking by the counter. A promotional poster on the left wall advertises 'Buy 3 Get 1 Free'. The shop features hanging pendant lights, glass display cases, and shelves stocked with products in the background.
Rich & Good Cake Shop Interior View
Interior view of a cake shop with customers browsing and staff at the counter. Visible elements include promotional posters, menu boards, and product displays.
Roll Cake Display
A refrigerated display case showing various rolled cakes, including coffee-flavored and red velvet varieties. Labels indicate 'Coffee' and 'Red Velvet'. The setting appears to be a bakery or café interior.
Sliced Cake Roll
A close-up photo of a pale yellow cake roll, sliced into even segments, resting on white parchment paper inside a clear plastic container.
Rich & Good Cake Shop Interior View
Interior of a cake shop with glass display case, menu board on wall, hanging pendant lights, and branded signage on door.
Green Cake Slice
A single slice of light green cake, possibly matcha or pistachio flavored, sits on a white plate with a fork beside it. The cake has a soft texture and is partially eaten, revealing its crumbly interior. The background includes a textured cloth with subtle stripes.
Rich & Good Cake Shop Interior View
Interior shot of Rich & Good Cake Shop showing the counter area, display cases with cakes, hanging pendant lights, and a menu board on the wall. Blue retractable stanchions guide customers to the service desk.
Cafe Shop Interior Counter
Interior view of a cafe shop counter with payment instructions, promotional flyers, and product displays visible through glass.
Rich & Good Cake Shop Interior View
The image shows the interior of a cake shop with a counter displaying various cakes and pastries. A menu board is visible on the wall, listing items like 'Cupcake', 'Donut', 'Muffin', etc., along with prices. There are promotional banners above the entrance advertising daily giveaways. The floor is tiled, and there are stanchions guiding customers to the queue area.
Colored Powder Packets in Box
Four wrapped packets of colored powder (green, brown, yellow, pink) arranged neatly inside a white box.
Red Velvet Roll Cake
A close-up photo of a red velvet roll cake with cream filling, placed on a floral-patterned plate. A dollop of chocolate sauce is visible beside the cake.
Green Roll Cake in Packaging
A single green roll cake, likely matcha-flavored, is placed inside a white cardboard box lined with clear plastic wrap. The cake has a smooth, light green surface and appears to be freshly baked or prepared.
Tissue Box in Plastic Bag
A close-up view of a tissue box inside a transparent plastic bag, resting on a shiny tiled floor. The tissue box has a beige color with pink decorative patterns along the edges. In the background, there is a blurred interior space with people walking.
Rich & Good Cake Shop Interior Display
A close-up view of a bakery display case featuring various cakes and pastries, including chocolate chip cookies and pistachio cornflake cookies. Several signs are visible on the glass, advertising job openings for retail associates and drivers, along with payment methods like Cash, NE, PayNow, AMEX, and Changi Rewards app/card.
Green cake roll in box
A green cake roll wrapped in plastic inside a cardboard box with address and shop name printed on it, resting on a wooden surface.
Green Cake in Box
A rectangular green cake wrapped in clear plastic, placed inside a white cardboard box with visible text on the lid edge.
Rich & Good Cake Shop Interior View
Interior shot of a cake shop with illuminated signage reading 'RICH & GOOD CAKE SHOP SINCE 1997'. A glass display case holds various cakes and pastries. Hanging pendant lights illuminate the space, which features light blue walls and modern fixtures. A digital screen displays an advertisement on the left wall. A queue sign is visible near the entrance area.
Dessert Display Case
A refrigerated display case showing various rolled cakes and pastries, including green Kaya roll, strawberry swirled cake, chocolate, and other flavors.
Shopping Mall Interior with Bamboo Decor
The image shows an indoor shopping mall area featuring tall bamboo plants in the foreground, a glass railing, and people walking or standing near shops. A digital screen displays advertisements, and signage indicates directions to various levels of the mall.
Green Pastry in Box
A rectangular cardboard box with white lid open, revealing a light green cylindrical pastry wrapped in clear plastic film. The box rests on a speckled granite countertop.
Pastry Display Case
A refrigerated display case in a bakery or cafe showing various rolled cakes and pastries. Visible items include Strawberry, Kaya, Chocolate, Red Velvet, Mango, Coffee, Durian, and others. Labels are placed next to each item.
Cake Box Top View
Top view of a beige cake box with blue printed text and logo. The brand is 'Rich & Good Cake Shop', established in 1997. Visible options include flavors like Durian, Kaya, Mango, Strawberry, Chocolate, Coffee, Red Velvet, Pandon Cheese, and Others. Instructions to keep refrigerated and consume within two days are also visible.
Roll Cake Box
A hand holds an open pink cardboard box containing four rolled cakes wrapped in clear plastic. The top row has green and yellow rolls; the bottom row has pink and beige rolls. The side of the box displays a logo reading 'Rich & Good Cake Shop' with address details: 78 Airport Boulevard, #01-255, Changi Airport Terminal 3, Singapore 819642.
Colorful Rolled Desserts in Boxes
Four open cardboard boxes containing neatly wrapped rolled desserts, each with distinct pastel colors like yellow, green, pink, and brown. The items are arranged side by side on a wooden table.
Sliced Brown Cake Roll
A long, cylindrical brown cake roll sliced into even segments, resting on white parchment paper inside a clear plastic bag or container.
Peace Exhibition Store Interior
Interior of a retail space displaying merchandise related to peace activism, including T-shirts with slogans like 'PEACE FOR ALL' and 'WE ARE THE WORLD', alongside informational panels featuring historical figures and images.
Green Swirl Cake Roll
A hand holds a cross-section of a bright green swirled cake roll, likely matcha or pistachio flavored, with visible layers and crumb texture against a white background.
Swiss Roll Cake Slice
Close-up of a sliced Swiss roll cake showing layers of sponge, cream filling, and banana pieces.
Dessert Display Case
A glass display case in a bakery or café showing three cakes on white square boards. From left to right: Chocolate Delight ($33), Red Velvet Crumble ($30), and Cream Cheese Carrot Cake ($33). In the background, additional cakes are visible through the glass.
Cake Box Selection
A hand holding a peach-colored rectangular box with 'Rich & Good Cake Shop' logo and flavor options listed on both sides.
Cake Box from Rich & Good Cake Shop
A close-up of a rectangular cake box with the logo 'Rich & Good Cake Shop' and 'Since 1997'. The box lists flavors like Durian, Kaya, Mango, Strawberry, Chocolate on one side, and Coffee, Red Velvet, Pandan Cheese, Others on the other.
Packaged Food Items in Boxes
Two cylindrical food items are shown inside open cardboard boxes on a marble surface. One is wrapped in clear plastic, appearing grayish-brown; the other is green and unwrapped. A label on the box reads 'Keep refrigerated. Consume within two days.' No menu or shop signage visible.
Swiss Roll Cake
A close-up photo of a golden-brown Swiss roll cake, sliced to reveal its spiral interior with cream filling. The cake rests on aluminum foil next to a pink box with decorative swirls.
Cake Shop Interior View
A customer stands at a counter in a brightly lit cake shop, looking at the display case filled with various cakes and pastries. Above the counter is a menu board listing items like Banana, Durian, Mango, Strawberry, Chocolate, Coffee, Red Velvet, and Passion Cheese with prices ranging from $14 to $26.
Rich & Good Cake Shop Interior
Interior view of a modern cake shop with illuminated signage, hanging pendant lights, and a display case showcasing cakes. A digital menu board is visible on the wall.
Bakery Display Case
A glass display case in a bakery or cafe showing various baked goods, including a round cake with nuts on a pedestal stand and another white frosted cake with decorative toppings. A box of pastries is also visible.
Roll Cake Display Case
A glass display case in a shop showcasing various rolled cakes on wooden stands. Visible labels include Strawberry, Kaya, Chocolate, Red Velvet, Mango, Coffee, and Yellow varieties. The cakes are neatly arranged with vibrant colors.
Cake Box
A yellow cardboard box from Rich & Good Cake Shop, featuring a logo with a hand and swirl design, 'Since 1997', and partial flavor lists including Durian, Koya, Blueberry, Strawberry, Mango, Orange on the left; Green Tea, Chocolate, Coffee, Red Velvet, Other on the right. Bottom shows a cartoon figure sitting next to cupcakes.
Rich & Good Cake Shop Interior View
Interior of a cake shop with customers browsing and ordering at the counter. The shop features light-colored walls, blue accents, and illuminated signage reading 'RICH & GOOD CAKE SHOP SINCE 1997'. A woman walks carrying a shopping bag while others queue or interact near the service area.
Queue Limit Sign at Rich & Good Cake Shop
A framed sign placed on a stand in front of the shop, informing customers that due to overwhelming demand and limited stock, each adult (minimum 12 years old) in the queue is limited to purchasing one item. The background shows people waiting in line.
Roll Cake on Table
Two rolled cakes, one green and one yellow, placed on plastic wrap on a wooden table. A black mug with coffee is visible in the background along with some other items.
Cake Shop Packaging Boxes
Close-up of multiple cream-colored rectangular boxes with blue branding reading 'Rich & Good Cake Shop Since 1997'. Each box features a circular logo and lists flavor options including Green Tea, Chocolate, Coffee, Red Velvet, Others, Durian, Koyo, Blueberry, Strawberry, Mango, Lychee, Banana, and Berry. Some boxes are wrapped in clear plastic.
Rich & Good Cake Shop Interior View
Interior view of a shopping mall food court area featuring the Rich & Good Cake Shop counter with customers waiting in line. A large potted plant is visible in the foreground, and other shoppers are seen walking nearby.
Durian and Cake Shop Display
A digital screen displays a durian fruit and cake rolls next to a shop window with yellow paper fans and a sign stating 'Walk in only. No Reservations.' The word 'COLLECT' is partially visible on the counter.
Rich & Good Cake Shop Interior View
Interior shot of Rich & Good Cake Shop showing a customer walking past the counter area with glass display cases and signage above.
Swiss Roll Display
A display of colorful Swiss rolls in various flavors including yellow, green, orange, and brown, arranged on wooden trays inside a glass case.
Cake Shop Packaging Boxes
Two pink rectangular boxes from 'Rich & Good Cake Shop' are shown on a white surface. The boxes feature the shop logo and flavor options including Durian, Kaya, Strawberry, and Mango.
Cake Shop Interior Display
Interior view of a cake shop featuring a glass display case filled with various cakes and pastries. Above the counter, there is a menu board listing items like 'Cupcake', 'Muffin', 'Donut', etc., along with prices. The shop has hanging pendant lights and decorative elements such as red Chinese knots. Posters on the wall mention hiring opportunities and payment methods.
Chocolate Roll Cake Display
Close-up of a chocolate Swiss roll cake with visible cream filling, placed on a gray surface next to a vanilla roll. A blue label reading 'Chocolate' is attached below the cake. Background features blurred yellow and white striped pattern.
Rich & Good Cake Shop Interior View
Interior shot of Rich & Good Cake Shop showing customers waiting in line near the counter, illuminated signage above, and a potted plant in foreground.
Roll Cake
A close-up of a rolled cake with light yellow sponge and cream filling, placed on white paper.
Cake Box
A light orange cardboard box from Rich & Good Cake Shop, featuring a list of cake flavors including Durian, Kaya, Blueberry, Strawberry, Mango, Orange, Green Tea, Chocolate, Coffee, Red Velvet, and Pandan Cheese.
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