Bee Cheng Hiang 美珍香 (Jewel Changi Airport) at Jewel Changi Airport
Location: 78 Airport Blvd., #01 - 226, Singapore 819666
Floor 1 · Jewel Changi Airport
Iconic Singapore bak kwa brand in Jewel Changi, serving barbecued meat slices and premium festive gift sets.
Iconic Singapore bak kwa brand in Jewel Changi, serving barbecued meat slices and premium festive gift sets.
Bee Cheng Hiang is Singapore's most iconic bak kwa brand, established in 1933, and this Jewel Changi Airport outlet carries the full range of its celebrated barbecued meat products. Known for its secret recipe that balances sweet and savoury flavours with a distinctive smoky char, Bee Cheng Hiang has become synonymous with Singapore's culinary gift-giving tradition.The Jewel location offers the classic sliced pork bak kwa alongside premium varieties, chicken bak kwa, and elegantly packaged gift sets suitable for all occasions. The store also stocks Bee Cheng Hiang's range of crispy pork floss, sausage rolls, and other snack items. The prominent Jewel storefront makes it easy to spot, and the friendly staff offer samples so you can taste before you buy.
Whether you are a returning local stocking up on a familiar favourite or a first-time visitor curious about Singapore's most famous snack, Bee Cheng Hiang at Jewel delivers. It is a taste of tradition, wrapped in heritage.
Operating Hours
Overall Rating
Based on 63 Google reviews
Mall Ranking
Based on customer ratings
Service Ranking
Based on customer ratings
Negative Reviews
Green Green Society
Not sure whether the retails service staffs are not satisfied with their salary or their superiors, or just facing a rude customer before me. …
GRACE HI
Terribly rude staff (old woman with short hair in the picture) . She is kind of person who should not work in airport. Keep saying Tut-Tut and yelling to all foreigner customer.
Positive Reviews
Judy Hung
Nice service, giving samples and super yum
Zhan Zhan's Jian Guo - not a real name, duh
Their service was really good. I was served by the Singaporean lady, Myanmar and also Chinese ladies. Initially there was some mistake for the promotion pricing in their system so she had to amend it, and void the first transaction. They also gave away blind box for purchase over S$108. Thank you!
Wanderlust Ian
Staff Didn’t talk too much but service is good. Pork was delicious.
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Photo Gallery
Bee Cheng Hiang 美珍香 (Jewel Changi Airport)
Cheng Hiang Storefront
A shop with a large illuminated sign reading 'CHENG HIANG' in red letters above the entrance. The storefront features shelves stocked with various products, predominantly in red packaging. A marble-textured wall displays Chinese characters. Several customers are visible near the entrance.
Bee Cheng Hiang Storefront
The image shows the exterior entrance of a Bee Cheng Hiang store, likely in an airport or shopping mall. The shop sign is prominently displayed with 'BEE CHENG HIANG' in red letters and Chinese characters to the right. Inside, there are glass display cases showcasing various food items, possibly preserved meats or delicacies typical of the brand. A few people are walking by outside the store.
Balenciaga Storefront
A photo of the Balenciaga store entrance, showing a large illuminated sign above the doorway. The interior is visible with clothing racks and mannequins inside. A blue patterned carpet covers the floor in front of the store.
Bee Cheng Hiang Storefront
A brightly lit storefront with a large illuminated sign reading 'BEE CHENG HIANG' in red letters above the entrance. The shop features glass display cases filled with packaged goods, including stacks of red and yellow boxes on shelves to the left. Inside, staff members in orange shirts are attending to customers or organizing products. A counter area is visible behind the glass, displaying more items under warm lighting. The floor outside has a patterned carpet design.
Meat Grilling
Close-up shot of thin slices of meat being grilled over an open flame. The meat appears to be jerky or a similar dried and seasoned product, with a glossy, caramelized surface. Flames lick up from the grill, charring and cooking the meat. The focus is on the texture and the cooking process.
Beef Display Counter
Interior shot of a food stall featuring trays of sliced beef products, including seasoned and raw cuts. Staff in orange uniforms are present. A curved counter with illuminated wood paneling displays the items.
Food Counter Interior
Interior view of a food service area with staff preparing food behind a counter. Visible items include trays of raw meat, packaged goods on shelves, and promotional posters. Lighting fixtures are mounted above the workspace.
Dried Fruit Display
A close-up view of trays filled with various types of dried fruit, including what appears to be raisins and possibly other dried fruits like apricots or figs. The fruits are arranged neatly in metal trays, showcasing their texture and color. A person wearing a red shirt is partially visible in the background, suggesting this might be inside a shop or market.
Bee Cheng Hiang Shop Interior Display
A close-up view of a red gift bag with floral and bird designs, placed in front of stainless steel display cases containing jars of preserved food products. The background shows shelves stocked with packaged goods under illuminated signage reading '美珍香' (Mei Zhen Xiang). Decorative elements include Chinese knots hanging from the ceiling.
Interior of a traditional Chinese snack shop
The image shows the interior of a shop, likely selling traditional snacks or confectionery. Shelves are stocked with yellow and red boxes. A large sign with Chinese characters is visible on the wall. Yellow paper lanterns hang from the ceiling. In the foreground, there is a display case with glass lids, possibly containing food items like nuts or dried fruits. A staff member wearing an orange shirt and black hat is standing near the counter.
Cheng Hiang Store Interior
Interior view of Cheng Hiang store showing a display counter with packaged food items, customers browsing, and signage in Chinese characters. A large historical mural is visible on the wall behind the counter.
Food Stall Display
A food stall interior showing trays of sliced cured meat products on display. Price signs and promotional posters are visible above the counter. Staff member in orange shirt is working behind the glass.
Food stall in mall
A food stall with yellow and white design, featuring a staff member wearing a mask and apron preparing food behind a glass counter. A signboard next to the stall advertises 'Singapore Airport Must-Eat' and mentions 'Cheese Toast'. The background shows other shops and people walking.
Gifted Concourse Display
A display of red and gold gift boxes arranged on a counter in what appears to be a mall food court or bakery area. Staff members are visible behind the counter, one wearing an orange shirt and another partially seen. A sign reads 'Gifting Concourse'. In the background, signage for Starbucks is visible. The scene includes packaged snacks and other items on the counter.
Bee Cheng Hiang Store Interior
Interior view of a Bee Cheng Hiang store with customers browsing products at the counter. The shop features warm lighting, decorative elements like hanging lanterns and floral arrangements, and shelves displaying packaged goods. A circular display case is centrally located.
Food Ingredients on Counter
A hand holds a clear plastic bag filled with shredded dried fish, likely surimi or dried fish flakes. In the background, there is a tray of dark brown, rectangular food items that appear to be seasoned meat or jerky. The scene takes place on a light-colored countertop.
Product Display Shelf
A glass-enclosed shelving unit displaying various packaged food products, primarily red and yellow boxes labeled 'BEE CHUNG HONG'. The shelves contain multiple rows of identical-looking rectangular packages with images of dried meat or jerky on the front. A promotional sign indicates a 15% discount. Lower shelves feature additional gift box packaging in pink and gold tones.
Bee Cheng Hiang Store Interior
Interior view of Bee Cheng Hiang store showing product displays, staff, and promotional materials including a BAKKWA ice cream poster.
Dried Food Display Shelf
A glass-enclosed shelving unit in a store displays various packaged dried food items, including what appear to be dried mushrooms, herbs, and other preserved goods. The products are neatly arranged on multiple shelves with small white labels beneath each package. To the left, cylindrical containers with Chinese characters are stacked vertically.
Bee Cheng Hiang Storefront Interior View
Interior view of a Bee Cheng Hiang store, showing product displays on the left and center, with customers browsing near the entrance. The shop features bright lighting and organized shelving.
Bakery Interior with Staff
Interior of a bakery or snack shop featuring a curved counter, glass display jars filled with snacks, and shelves stocked with packaged goods. A staff member in red uniform and black cap is working behind the counter. Decorative paper lanterns hang from the ceiling, adding festive ambiance. Visible items include bread rolls, pastries, and boxed products on shelves.
Interior of a Chinese-style food shop
The image shows the interior of a brightly lit shop with traditional Chinese decor, including hanging lanterns and wooden paneling. Two staff members in red uniforms are visible behind counters; one is operating equipment while the other appears to be adjusting her mask. A digital screen displays payment options. In the background, an escalator leads upward toward another level of the mall or building. The floor is tiled white, and lighting fixtures include both recessed ceiling lights and decorative paper lanterns.
Dried Food Products Display
Shelves filled with jars of dried fruits and nuts, including orange-lidded containers and vacuum-sealed bags.
Store Shelf with Packaged Snacks
A close-up view of a retail shelf displaying various packaged snacks, primarily in orange and red packaging. The products are arranged neatly on metal shelves, with price tags visible above the items.
Food Display Counter
Interior shot of a food stall featuring multiple trays of cooked meat products under bright lighting. A sign with Chinese characters is mounted above the display case, and historical-style wall art is visible in the background.
Dried Meat Display Case
A refrigerated display case in a store showcasing various types of dried meat and snacks, including beef jerky, sausage slices, and packaged snack items.
Store Interior Display
A display inside a shop featuring a beige and white handbag with a tag, purple boxes labeled 'MOONSTERS', and plush toys. Shelves in the background hold various packaged items.
Bakery Display
A display of assorted baked goods, including pastries in bamboo steamers and boxes, colorful decorative items, and packaged snacks on round tables.
Crispy Pulled Pork Twist Display
A display shelf in a store showcasing packaged 'Crispy Pulled Pork Twist' snacks from the brand 'Wu Jie'. The white bags feature red and brown accents with images of the snack. Behind the products, there is a black-and-white mural depicting an old street scene with buildings and people. To the left, a glass case contains other items, possibly meat or deli products. Overhead lights illuminate the area.
Moonstruck Lantern Sausage Gift Set
A hand holds a clear plastic bag containing four colorful, woven lantern-shaped sausage packages in yellow, pink, and orange. The packaging features the brand name 'MOONSTRUCK' visible on a blue box in the background. Other similar packaged items are arranged on a white display surface.
Toasted Sandwich Display
A food stall display featuring three types of toasted sandwiches on a black tray, with price tags above each item. A person in yellow attire is arranging the sandwiches using tongs. The background includes festive Halloween decorations and other menu items.
Bee Cheng Hiang Storefront Interior View
Interior view of a Bee Cheng Hiang store in a shopping mall, showing the counter with staff and customers, hanging lanterns, promotional posters, and product displays.
Food Stall Interior
A brightly lit food stall with yellow-themed decor, featuring a counter displaying sandwiches and other items. Staff members are visible behind the counter, and digital screens above display promotional offers.
Bakery Interior Display
Interior view of a bakery or food shop featuring promotional displays with various baked goods, including pastries and breads arranged on round tables. Signs advertise discounts like '50% OFF' and '30% OFF'. The background includes shelves stocked with packaged items and decorative elements such as lanterns.
Spices and Nuts Display
A well-lit indoor scene showing a counter filled with various packaged spices, nuts, and dried goods. A staff member wearing a mask and uniform is visible behind the counter. The display includes glass jars with lids and clear plastic bags labeled in Chinese characters. Small white cards with product names are placed in front of each item. In the background, there are shelves stocked with more products and decorative elements like hanging lanterns.
Dried Meat Display
A display case in a shop showing trays of dried meat products, including what appears to be beef jerky and possibly other cured meats. The counter is made of granite with wooden accents. In the background, there are signs indicating payment methods like 'Global Blue' and 'Alipay', along with a calendar on the wall.
Gift Shop Interior Display
Interior view of a gift shop featuring shelves stocked with packaged snacks and confectionery items. A curved counter displays wrapped gift boxes in red and pink packaging, along with a sign reading 'Gifting Concourse'. In the background, a digital screen shows promotional content, and another section features branded signage for 'THE BACKYARD BAKERS'.
Interior of a snack shop or cafe
The image shows the interior of a modern, well-lit shop with white tiled floors and curved wooden shelving displaying wine bottles. In the foreground, there are multiple display stands filled with packaged snacks, including red bags of chips and blue packages of cookies. A small plant adds greenery to the scene.
Toasted Sandwich Display
A food stall display featuring various toasted sandwiches arranged on a tray. Price tags indicate Truffle Mushroom Toasties at $3.4, Flossy Egg Mayo Toasties at $1.9, Chilli Crab Toasties at $2.9, and Rendang Chicken Toasties at $4.9.
Food stall interior with staff cooking and packaged goods display
A food preparation area inside a shop, featuring a chef in uniform cooking at a grill behind glass. To the right, shelves display packaged dried meats and gift boxes. Decorative monstera leaves and red flowers are placed on the counter.
Floss Selection Display
A close-up of a glass display case containing packaged food items, primarily floss and krispies. A price list sign is attached to the front, listing various types like Pork Floss, Crispy Pork Floss, Krispee Frostee, Chilli Crispy Pork Floss, Seaweed Krispee Frostee, Crispy Chicken Floss, Fish Floss, and Seaweed Krispee Frostee with prices for 300g and 600g options.
Okra Snack Display
A promotional display featuring packaged okra snacks from Bee Cheng Hwang, with a sign advertising 'OKRA EZ MINI CRUNCHIES' and pricing details.
Bee Cheng Hiang Products Display
A display of packaged Bee Cheng Hiang products, including BBQ chicken, BBQ pork, and BBQ duck, arranged on a metal counter in what appears to be a shop or market setting.
Bee Cheng Hiang Store Interior
Interior view of a Bee Cheng Hiang store showing shelves stocked with packaged food products, a central display counter with staff attending to customers, and illuminated signage above the entrance.
Bee Cheng Hiang Meat Product Package
A hand holding a vacuum-sealed package of Bee Cheng Hiang Golden Coin pork jerky, featuring red and white branding with Chinese characters and 'Enjoy & Share' slogan.
Candy and Snack Display Shelf
A well-lit retail display shelf filled with various packaged candies and snacks. The top shelf holds glass jars of dried goods, likely ginseng or similar herbal products. Below are multiple rows of colorful plastic bags containing assorted candies in red, orange, yellow, green, purple, and blue packaging. Small white price tags are attached to each bag. A central informational poster is visible on the second shelf. To the left, partially visible boxes suggest gift sets or larger product packs.
Daxing Airport Three-Piece Set Ad
A promotional standee in a mall advertising a three-piece set similar to Daxing Airport's top food items, featuring images of various dishes and Chinese text. Next to it is a yellow kiosk with 'WE'RE HIRING!' signage.
Toasted Sandwich Display
A food stall display featuring three types of toasted sandwiches on metal trays behind a glass counter. A staff member in yellow attire is visible in the background. Price tags indicate 'Cheesy Otoh Toasties' at $1.9 (was $2.5), 'Avocado Toasties' at $2.5, and 'Truffle Mushroom Toasties' at $3.4.
Food Counter Interior
Interior view of a food stall or shop with staff in red uniforms preparing food behind a curved counter. Shelves display packaged goods, and an escalator is visible in the background.
Singaporean Pastries Display
Shelves display packaged pastries including 'Mie EZ Cheese' and 'Singaporean Pastel House'. Red gift boxes visible on sides.
Store Interior Display
Interior view of a shop counter with staff wearing masks, promotional posters, packaged snacks like 'Crispy Pulled Pork Twist', and digital screens displaying menu items.
Mini EZ Series Meat Snacks Display
A close-up view of a product display stand featuring packaged meat snacks, with a clear acrylic sign listing prices and names in English and Chinese.
Transfer Lounge Display
A display of packaged snacks and informational brochures at a transfer lounge area, with colorful snack packages arranged on shelves.
Toasties Display
A display case with triangular toast sandwiches, including Flossy Egg Mayo Toasties ($1.9), Chilli Crab Toasties ($2.9), and Rendang Chicken Toasties ($4.9). A sign advertises 'Mix & Match Flavours!' with buy 3 get 1 free or buy 5 get 2 free offers.
Food Display and Promotion
A promotional display featuring packaged food items, including 'OKRA' snacks and other products, arranged on a table with artificial grass. A poster in the background advertises a gift with purchase offer.
Grill Station Interior View
A modern restaurant interior featuring a long grill station with raw meat sizzling on the griddle, visible through a glass partition. A staff member in red attire is cooking behind the counter. Several gray bar stools are lined up at the counter, and the background includes shelves with bottles and kitchen equipment.
Pork Jerky Display
Shelf display of packaged pork jerky products, including Mini EZ Pork and other varieties with price tags visible.
Customers at a retail counter
A busy indoor scene showing customers waiting in line at a checkout counter inside a store. Staff members wearing masks and uniforms are attending to transactions behind the counter. The background displays shelves stocked with yellow boxes, likely products for sale. Lighting is bright overhead, and the environment appears modern and commercial.
Bakery Display Shelf
A glass display shelf in a bakery or shop featuring two decorative handbags (one beige, one pink) with tags reading 'Maison de C' and packaged mooncakes on stands. Below are more packaged mooncakes and boxes.
Durian Cake Advertisement
A promotional display board featuring Bee Cheng Hiang Durian Cake products, highlighting a new product with pricing details and an emphasis on using 100% D24 real durian.
Interior of a retail store with product display and advertisement
The image shows the interior of a well-lit shop, likely selling snacks or confectionery products. In the foreground, there is a table displaying various packaged goods in colorful boxes (red, green, yellow). Behind this table, shelves are stocked with more products. To the right, a large illuminated poster features an image of a child holding snacks, with text that appears to be Chinese characters and English words like 'Baking & More'. The floor is tiled, and ceiling lights illuminate the space.
Food Display Counter
A food display counter in a shopping mall featuring packaged 'Salty Twisted Pork Twist' snacks with promotional signage offering two for $39.90. In the background, there is an escalator and other store displays.
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